WePlayRadio hosts strategy meeting on promotion

Stirring up childhood trauma. Memories. Yeah. Will you work with me on this maybe a little? Maybe not. Or group therapy. It's an honest answer. I like honesty. I'm very honest. About what time something broke down at a time. I didn't get the abandonment help early in my life. I think we got it a little later. Your life is grueling. They've got books. I don't have so much money. But not about money. How are you? Good to see you. Good to be here. Good to see you too. How have you been? I've been good. Sorry. You don't have to get up. I'll just. Nice. Hey, come on. Come on now. We're a collective. I like to like your pants. I am a swinger group, right? No. No. Thank you. I didn't realize this could be that exciting. I know. I'm here to make it exciting. He's talking about this on his podcast. I'm here to make it exciting. I'm here to make it exciting. I'm here to make it exciting. Yeah, I'm like, this is going to, I'm going to be covering this. All right, let's get started. Are you ready? Are you ready to talk about it? Yes. I have a whole set of books. Oh, thank you. Does everyone know each other? I think we all know who we are. Except Jill's new to the group. Yeah. Yeah. Welcome, Jill. And Jerry. And me. Jerry. And Jerry. You guys want to kind of give each other, give everyone a little background? Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. So, if you want me to start? Yeah, go ahead. Hi, I'm Jerry Fishkin. Often known as Dr. Gerald Lauren Fishkin. PhD. I'm a friend of Julianne's. We've done a podcast together on my new book, The Science of Shame. I'm in Long Beach but I'm all over the world actually. So my fourth book, my first three were on occupation repertory now and my second or my first one for the national book tour. So it's going to be fun. So, and we are going to be doing podcasts together and co-hosting some very interesting shows. There's no shame in that. There's no shame in that. So, I have a fair question. Is it the podcast, is it the Psych one-on-one? Yes. So it'll be part of that. Yeah, we had talked about co-hosting and then I was going off on that. She's got an established show with a great following. I think we're going to make it better. So we're going to both be on every episode? No, every few weeks. Yeah, I have a full-time clinical practice. I have a private practice in Naples Island, Long Beach. But I have two publicists, one on the East Coast and one on the West Coast, Beverly Hills, that will be working with us to bring this thing up to where I want it to be. That's awesome. And it's not just about selling books. That's not even what this is about. It's about bringing contemporaneous issues into the world. To the public, possibly having call-ins. I wrote the first book, Police Burnout. So that has a lot of cachet and has brought me into it. I've done hundreds and hundreds of shows nationally with that book. And then the firefighter and paramedic burnout. Nice. Do you have a cast-host burnout? No, we don't burn out. There's nothing to burn out. That's right. We love what we do. No issues here, right? No. Me? Hi, I'm Jill. I'm Jillian. Call me whatever, not Vicky. I'm Chewing Pizza. Sorry. And I'm a writer and I work with Rosemary and Nestor at their home slash production office, helping out with whatever. I'm good with social media, which is the millennial thing to say, but it's actually what I focused on in school. I focused on television screenwriting and I'm a big fan of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of the and I am happy to help out with the podcast and I'd love to do whatever I can to help out. I'm just glad to be here. Do you identify as a millennial? Yeah, and I don't think that's a bad thing. No, no, no. I just want to examine you. Take that in. What a millennial. Official, month, year, claim. Millennial, love style. This is what that is. No, because I am too. 25 or 21, right? Millennial? You identify as a millennial? Emotionally. 12? I think Jill's role, that's pretty big because that's kind of what the focus of this meeting is all about is how do we utilize social media and do what we can to maximize the downloads of our shows and get people to know about what we're doing. That's what I do. That's one quick question. How are we defining social media? I know that maybe sounds really simple. For me, from my perspective, I say I'm more social and new media than just social media. New media is what you're doing. New media is the podcast. The social media is the interactions that occur because of it. Right. So for me, it would be the interaction between social and new media and its money-making components. Sounds good. Well said. Thanks. Thanks. I went to school. I only have three degrees. So with that, what I really want to take away from this meeting is for all of us is kind of a strategy moving forward when we promote shows and new episodes and do it in a way that is beneficial to everyone. And I've been looking at stats hardcore. That's all I've been doing. And using Google Analytics, I think one of the interesting points that I got from that is when you direct people to the We Play Radio site, it benefits everybody. And Josh has been doing an amazing job. He's a marketing promotion machine. And what I've seen from these statistics is that people that come in on your episode or your page or your show page at the We Play Radio site, those people go from there and they've gone to the director's chair. They've gone to Nestorius Public Radio. They've gone to Jimmy Cavs. That's cool. You know, site one-on-one. I mean, pretty much... So then they're checking other things out. Yeah. They're calling. Josh. And so, you know, that was my vision for it. The statistics back it up. And so I think it's important as we move forward that we have that our strategy is maximum exposure for everyone. And through, you know, very powerful shows like yours, everybody benefits. And so with that, you know... I'd love for you to talk a little bit about what you do and kind of... I'd love for everyone to almost have it down to a checklist, you know. You have a new show that comes out that's been posted. I do this, this, and this for this new show to make sure that, you know, it's at least getting out there. And another thing is like, you know, for example, your show, Jimmy. You have these bands in that they have their built-in fan base, you know. That's why they're here. That band should have no problem with, you know, once your show is posted, tweeting out that link or posting it on Facebook, whatever their social media outlet is. And I don't think it's wrong to ask those that are guests to follow through with, you know, posting it on Facebook. Yeah. Yeah. And they can put it on their outlets and doing that for you. Well, I can tell people up front. Yeah. And you tell them... Before they even step in here, I'm like, you're going to have to take pictures with me to promote, like a series of photos. Right. And you're going to have to leverage your own social media followings. Because otherwise, what do I need them here for? Yeah. You know, if I'm promoting whatever it is they're doing, we need the, you know, we need a return. So I tell them ahead of time. I mean, if it's somebody who's really well-known, it's hard to really push them. So I suggest. Mm-hmm. I've not ever had anyone not. Mm-hmm. Yeah. I mean, you've had huge people in here already. So they've all done it. But I always tell people up front, the expectation is if you're coming on and I'm promoting or I'm putting myself behind whatever it is you're doing, I expect you to do the same. Right. So I just put it out there. Which I haven't done that yet. So when you ask them to promote, to do the same, do you have a list? Do you... You know, like, Juliet, do you have a list or a... A list or a model for them to promote? Well, what I'll do is I will, as soon as I have the link to... Once Jeremy tells me it's up, I go and get the link. I either email or text them the link and I say, here it is. And then I send them a link to the tweet that I put out. And I say, you can either retweet this with your own message or here's the link. You can tweet it yourself. Okay. Usually they retweet because it's just easier. Mm-hmm. Um... And that's basically how I go about it. I send them whatever pictures we take. Like, I'll ask Jeremy to snap pictures of me and that person. We'll take the... I will send them those pictures naturally retouched first. But those are pretty static events, right? What? They're static. I don't know if they're calling up people to come and listen. What? What Jeremy was saying. To attract people to the website. Is what attracting? I don't understand. Pictures and all of that. No, I'm saying if a guest is... In order... Rather than just sending out a tweet without a photo... Oh, okay. It's adding an extra... Layer. Layer. Yeah. Because there's something for people to look at. So when I post it on Facebook, I'm like, here's me and Margaret Cho. She's on today. Right. You know, blah, blah, blah, blah. It's something for people to look at rather than just go to this link. Beautiful. Okay. The visuals tend to work. And then if I have four or five pictures with the person in different setups, I... Like, for example, I'm going to send a picture of me and my friend. I'm going to send a picture of me and my friend. And then I'm going to send a picture of me and my friend. So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... So if I have four or five pictures with me and my friend in different setups, I... and I took some pictures like when I was buying stuff because I'm going to do a giveaway so when I was buying stuff I had the sales guys like take my picture holding these underwear take my picture doing whatever and for the week that that's a new podcast I'll be posting all these pictures of me holding up underwear or me trying on underwear or whatever just to get in I mean it's stupid but it works so it's just like I look for things like that to just put out there Josh what would you say everyone should be doing in terms of like you need to be doing this if you have a podcast I asked you I mean I I mean I think the social media aspect is really important depending on does that mean Facebook Twitter Facebook Twitter Instagram I think all three are really important I think Instagram has become a better sales tool now for some reason has become the the best sales tool for media I would say Twitter is probably the least valuable in my opinion Instagram although Facebook tends to skew older so sometimes Twitter's good it like depends on who your audience is really shows up in snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snapchat snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap snap because Snapchat is 14-year-olds putting filters on pictures. But that would go back to what you just said. It depends on who your audience is. Yes. So if you have someone like Kristen Ritter whose audience is a wide demographic from 14 to 35, then that would be... I mean, it might be a layer, but do I think it's not make or break? No. It really does depend because Snapchat is the most personal medium, so it's about how much of the personal you're giving to your audience, which is why it depends on that. And your engagement level. You have to sit there and answer people more on Snapchat. You don't actually have to answer anybody on Snapchat, which is sort of the beauty. You just put stuff out there. You don't have to, but what I'm saying is if you don't, what happens is you have these people who then feel you're not engaging. I think that's more of a problem on Twitter because people feel like they have to respond, but if you're just putting something out on my story, it's like, well, you have like 10 seconds to look and 24 hours to ask your questions, and I may or may not see them, and you just got to deal with it. Like, I think a good example of a celebrity who uses Snapchat is Chris Hardwick. Does anyone know who that is? Nerdist. Nerdist. Yeah, he's a nerdist. He hosts at midnight. He literally like takes pictures of his cats and then outlines them and draws like superhero cakes on them on Snapchat. He doesn't like talk to anybody. He just is like, this is my cat. But... But that's Chris Hardwick, and he's like at the top, you know? But he wasn't always, and for a long time he like wasn't. It's, again, it's like your audience. Like, it wouldn't be necessary for you. I mean, for me, it doesn't, Snapchat doesn't mean it. Would it be safe to say that what you're trying to focus on with everyone that has a show here is that to mass market on social media and whatever benefits you, but at the very minimum, do it. Wait. Yeah. But mine... I mean, Facebook, with Instagram, with my Snapchat. I mean, whatever works for you. Whatever works for you. But the thing is, doing it and also... You know, experiment, see what works for you. Right. And people are not seeing every post you do. So being constant about it, like I don't mind, I will push it down people's throats. Yeah. You know, it's like the same thing with my book. It's like people would say, you're constantly posting about the book. I'm like, you know what? That's okay. When it's not on the bestseller list, I'll stop. Yeah. I mean, it's not a mystery. You know, as long as it's working, I'm going to keep posting it. It's not a mystery. I'm going to keep doing it. So if you don't like it, don't fucking follow it. No, no. That's how I look at it. So I just say keep going. It all comes down to the old school, I think, you know? Yeah. Fuck the world, you know? It's like you just have to keep... You just have to be really diligent and really... That's the issue here. That's the issue. That's really the issue. How can we, as individual podcasts, become more diligent and more... I don't want to say the word... Assaulting with our... Social media posts with what Jimmy just said. It doesn't matter. I mean, I don't fuck around with Twitter. I don't fuck around with Instagram. And I'm not fucking around with Snapchat. And that's fine. And I'm not going to. You know what I mean? And the thing is... So I'm negligent, me, of posting my shows on Facebook. I am. I even have a Facebook page for my podcast. If you look, the last post I put on there is probably... I'm going to say... Maybe not that long ago, but a year ago. Which is ridiculous. It's ridiculous. You know what I mean? That's not helpful. It's ridiculous. But I'm saying, for me, it's something that I have a problem with. Meaning, I have a... It's not that easy for me to do it. That's all. I'm going to verse Pesta one quick thing. At some point here, it would be really helpful for me. And if it's for the rest of us, then we could do it. I would like to know, Josh, your process. As far as from show posting. Because I think you have the highest... I'm one of the most downloads in the industry. So I would like to look at a successful model that perhaps I could follow. That's more simple and concrete than in theory. Well, okay. Well, first thing you have to remember... The one thing that I'll say that just like the obvious is that I have a platform from the start. So I have a sex... You know, I write for the sex columnist in London. So I have those people. Instance London? Sex columnist. Sex columnist. One of the... One of the big... Gay Times. Gay Times magazine, which is their biggest like blog. So you already have... So I already have that. Yeah, yeah, yeah. And then I do dating for Huffington Post. And I do sex for the advocate. So it's like there's enough things. There are some things already that I cross. But that's smart. I mean, that's something that we could be doing too. Yes. Like you can be writing... I know you write for DGA magazine, right? No. Oh, you do. Yeah. I don't write for DGA. Like if you ever wrote an article... But you could. You could. You could. You could. You could. You could. You could. You could. You could. You could. You could. You could. You could. You could. You could. You could. You could. That would boost our podcast. So if you're using your DGA content, you could... Yeah. To answer... No, I mean, your question about that, to answer to his first response to your point is last meeting we had, I gave out these pamphlets about the seven successful steps or whatever the hell to great podcasting, right? And so one of them was cross-promoting. So if I can get on Josh's show... I mean, right now, we can just focus on what we can... We have control over, right? I don't have control over getting my podcast reviewed on the Gate Times London. I don't have that control. But I do have control over maybe asking Josh, who's been on my podcast, to come back on my podcast, talk about his podcast or his book. Well, that's the thing that we can also do. Right. It's like, I do think there is a value. And if I have a show where there's somebody who... Maybe you come on and you... Or you come on and you have a... There's a dialogue where you can say, well, here's what's really happening. From a psychological perspective. Because a lot of times, I cover... A sex question. You know, I can't get to everything that gets sent in. Right. So I can only answer what's in two pages of my column. So I will take things that I get. And at the end of each episode, I usually answer one of them. Mm-hmm. You know, that's something that you and I could talk about together. That would be great. And then I say, you know what? If you want to hear more from Julianne, you should listen to whatever. I think that's a really good opportunity for everybody here. If you have something that you're like... I don't know. You have somebody... Maybe you have a gate. A sex-related thing. Or something that's sex-related. If anybody's doing anything sex-related, I can come on your thing. And then say, I'm going to be on Julianne's show at the what? Check it out. Does it have to be sex-related on a podcast? I'll do sex... You don't have to convince me on anything. I'm talking about sex. Just know that I'm probably going to write about it at some point. I'll change your name. I'll change your name. So... So... So... So... So... So... So... So... So... So... So... So... So... So... Yeah, because I want to say more. Because I want to actually, because Jill's going to take notes for us, and we can type this up. But to actually have the steps that you do so we all know exactly how you do it. So we have a template for what do we do. What do we do? And none of us can really, after this meeting, say we don't do Twitter and we don't do this. Or we don't know how to go about it. Right. We can't do that anymore. That's so important. To all of us. So to tell you where I start, I mean, some of this might be stupid. I'm just going to tell you the whole thing and take what you want from it. So when I start, I figure out who, I take a look at who might be interesting. I'm not looking necessarily for the most famous person, although I know that helps. But I look for people who are really interesting or that I can put a different spin on things that they said before. As a guest. As a guest. So, you know, people who I can get to talk about things in a different way than they have in other spaces. So I make sure that, so once I book the person, I then have a template that's an outline. And I go through and I do what the opening of the show is going to be. So that's one paragraph. Then I have my questions for that. Oh, then I have, I do things that are irritating me that week. So whoever I want to trash for five minutes, I, you know, if so and so is being annoying, you know, if Beyonce does something, I'm like, uh, you know, or Susan Sarandon needs to shut the fuck up. Then I talk about that. And I list, I go through and I take notes of what's going on with that person. And I have every point that I want to make. I do not tell the guests what the subjects will be. Unless I think they're so stupid that they don't read anything. But I usually don't tell them because then the reactions aren't organic. So I go through two or three things that I hate that week. And I, again, I list everything about them that I need to talk about or that I want to work in. And if I don't, I don't know. If I have a joke about it that I think is funny that I need to work in, I mark that down. Then I put a list of the 20 of the, I usually write about 30 questions. And I put them in, I mark a priority list. So I have a star next to questions that I have to get to. And then I have the questions that if somebody's not that talky, I will get to. But I know which questions I can, I can not cover. And still make it sound cohesive, coherent and cohesive and that it worked. And then I do the sex question at the end. So I write what that's going to be. And then I write what the closing is going to be. Thanks so much for being here. So I basically have a four page typed document by the time the pod, by the time it comes to a for the podcast. I bring that with me and that's how I go through the whole thing. Soon as that's done. Does everybody have that thing I gave last time? Yeah. Yeah. Okay. If you could resend it. No, what I'm going to do is, could I print something? Could you print something if I email it to you? Well, we, we covered that last time. Didn't we? Well, there, a lot of the stuff is the way he's saying that way. But we're taking notes. Okay. Okay. I'll check them out in the mail. So then I finish, when I finish the podcast, I do the pictures with the person here. I thought you had Jeremy taking the photos. You also do pictures? Well, he takes them. Oh, whatever. Like, like. It's not during the actual podcast. Either way. To get as much as you can. Because the more you have, the more material you have to promote with. So take pictures recording, take pictures post with them, take pictures giving them bunny ears. Whatever. Like, have as. As much material as you can. Because the worst case is you don't use it. Right. Right. You know, but have it. And then what I do is, like for example, the first episode I did was a straight female porn star. And I did that only because I knew people expected me to do something dirty. But they probably expected a man. And so I gave them a woman. And she. The sex toy company. That is the biggest sex toy company in the world basically. They manufacture her toys. So I spoke to them. I went to. I did a story on the factory actually for a magazine. I went to them and I said, I'm going to have her on. I'm going to talk about the toy. And they said, great. We'll give 20% off to all your listeners. If you. If they use code porn again 20. So then all of a sudden we had something to work with. Like I could say. I had. And they made it. They made th