Brian Rada on social media strategy and YouTube stardom

Thank you. Thank you. And I need to make sure you agree to the rules of the show. Okay. That there is no question that we'll ever be off limits. Perhaps I might ask you a question that you may be uncomfortable with. Okay. But being here today, you are agreeing to those rules and understanding that there may be those moments of discomfort. Great. I'm not going to hold back. I'm going to ask you questions that I know all of you watching or listening are going to want to know. And also, you don't have to answer. That's the other part of this. I can plead the fifth. So my first question for you is boxers or briefs? You know what I'm going to tell you? Or none. I'm a boxer brief guy. Really? Yeah. Why? Well, because I, why choose either? I'm, instead of either or, I'm either or. So boxer briefs are, what are they? They're like briefs, but you, I look better with the longer silhouette. So it goes a little bit further down. It goes a little bit further down my, my crotch area. Okay, great. We're getting right to it. I do find them to be very comfortable. Okay. But there's no like real boxers. Here's the thing. Boxers should be loose fitting and those aren't. No. So I don't think it's totally inaccurate to call those boxer briefs. Well. I don't think it's right. Just call them long briefs or half briefs. Okay. Or half long johns. Okay. Or thigh high, thigh lows. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. Boxers needs to be a new name for it. It really bothers me. Yeah. I got it. But I find them to be a little more comfortable because it doesn't cut you off right there at the. Okay. I get that. At the thigh gap there. Well, and I know you want to know and I'm going to answer. I am a, I'm a briefs guy. Okay. Bikini briefs. Now. Yeah. Good to know. Great to know. I know. That's really important. I can sleep a little bit better tonight knowing that. So Brian, I do need to say that I'm quite impressed with you in many ways. And first off, I want to say you're the first guest. Who's actually. You're the first guest to come to the show wearing pancake. Now, I know, I know you're all about image in that, but what's going on with the pancake? Oh, geez. The little makeup. Okay. Well, I, it's funny. I told, and I haven't posted it to social media and I should have. I was in my kitchen the other day and I was hanging this pot, pot rack above my stove so I could have more easier access to my pots and pans and all my things. And I had this old. This old hanging rack from Ikea and I was trying to mend it with something I got from the container store and I was trying to make them fit together. It just, it was these two different systems that weren't working. And this thing I was trying to fit on the container store thing came back and hit me directly in my eye. So I literally have a black, a black eye. See now. That's a really lame story. It is. It was fascinating. Unfortunately, I will never get that minute back. Yes. No, actually. That's nice. Here's what I think really happens. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. You wanted to wear pancake. Yeah. And that you put a fake black eye there to give this. You're right. I spent all the time putting a fake black eye underneath. Right. Because you don't want to look too vain. Well, if you look a little closer, it's really only over my eye, but I am wearing makeup over my. Well, you look, you look quite handsome. Over my right eye. Thank you. And I thank you for taking the, the time to come and fully make up. Of course. Well, it's, this is a big show. This is a big show. Of course it is. Well, you come in here now. We, I'm calling you a YouTube star maker. I got that. I like that. I like that. I think it's a great title for you. I think so too. And so I'm, okay, so I have a Facebook page. I have YouTube videos up and they get some good views, but I haven't really focused on I want to be a YouTube star. Now, to become a YouTube star, I don't know if it's an oxymoron. When you're a YouTube star, who's your audience? Like 12-year-olds for the most part? Yeah, it certainly skews younger. In utero? Almost, almost. I would say that the core demographic of YouTube is 11 to 17. Okay, months old. No, I think we're going in years, but it could be, it continues to skew younger and younger. Now, here's my philosophy on that. Tell me if I'm right. It's because they're the ones who have the most time to mess around online. Well, yes, and they're also the ones who have the most time to mess around on social media. Okay, what? Which is why they're setting the trends for how everything goes, because they have the time. So there's an 11-year-old punk in Des Moines who's setting the social trends. Could be. Is that what you're saying? That's exactly, you know, you're not too far off. I'm actually originally from Sacramento. I'm sorry. I know. Well, it's okay. Sactown. Sactown, Sacramento. Actually, I'm not even from Sacramento. That's what people say. I'm from a suburb of Sacramento. Are you, you know, like you come across as Jewish, not to be like... No, I'm not Jewish. But... Or Italian. Some of my best friends say they call me Brian Rodestein. Yeah, I believe that. They make fun of me. Are you Italian? They call me Brian Rodestein. I am Italian. Okay. Yeah, that's exactly. I'm half Italian. I figured if you're from Sacramento, you're either Jewish or Italian. Is that... No. No, but you have like one of those two things, I would say. Yeah, I do. So anyways, go on. I have a bit of Italian in me. So, yeah, so actually I was going to say that one of the hottest YouTube sensations on YouTube for years is this channel called Smosh. S-M-O-S-H? S-M-O-S-H. Okay. And what's so great about Smosh? They're out of Carmichael, California, which is a suburb of Sacramento, not too far from where I grew up. And they just do sketch comedy things. It's like these two guys doing silly things, but, you know, they've been doing it forever. You know, YouTube is still in its infancy to some degree, but it's been around for almost like seven, eight years. Let's say I want to become a YouTube star today. Yeah. Is there room? You know, there's always room for good quality content. And I would never discourage anybody to say, you know, actually I did hear a YouTube star a year ago say, oh, it's too, I wouldn't recommend to any of my actor friends to go and start a YouTube channel to build their brand on YouTube. I mean, it's its own thing. I disagree. I think, you know, we're only going to see it continue to grow. It's kind of like when I was in my teenage years, my father and I went to go buy a Mac, like a Mac computer, you know, and they were like the old Apple IIs and stuff. Yeah. You know, oh yeah, you should buy this now. This will last you forever. It's like the whole trend isn't going to change. This will last you for a long time. And, you know, within six months or within, and back then it could last you a year or two. Now it's like, you know, six months, you got to get a new one. You get a laptop every six months. No, I don't. But I mean, I think, I think you can. You could. You could and get something. It is changing rapidly. Get a new, newer version of that. And, but I think no matter whatever your point of entry is, it's never a bad time to start. The, you say, excuse Yong as far as who's clicking in on the YouTube videos, but does that mean that my feeling is you can be any age. If you're funny, if you're 75 years old and you've got a hook, an 11 year old would watch that if it's silly and not adult. But if it's, that's my philosophy. I think funny is funny. Absolutely. One of the hottest guys on YouTube initially a couple of years ago, and he's still, still got quite a following is What the Buck, Michael Buckley. Yeah. Called Buck Hollywood. Yeah. And he's got, you know, he's, you know, I think he's pushing his late thirties. Maybe, maybe early forties. I don't know how old he is. And if he's younger than that, I apologize, Mr. Buckley. But, you know, he's, he's got a younger, he's still got a real young demographic because he talks about topical things. He, his show is, you know, what's happening in Hollywood. So he's, he's talking about trending topics that are really current. So no matter what age you are, you're going to find that interesting. Okay. Now when it comes to social media, like I feel like a total, like, I like I'm totally out of it. Like I think Facebook is social media. Yeah. No, it is. Absolutely. These are the things I think of as social. Is there a such thing as anti-social media? That would be a new thing. That would be sitting home in your apartment, reading a book. Okay. That might be me. Okay. So we've got Facebook. Like if you want to be a player, I hate that term, but you really want to be smart about this. Where do you need to have a presence? If I was starting out right now. Yes. Well, actually, I'm going to give you a very, I'm going to give you a PR marketing answer. I'd give my clients, who is your demographic? Who are you starting to reach? Who are you trying to reach out to? So, you know, for, if your demographic is an older demographic, I would say Facebook is a very viable place to start, you know, still, because you're in, if your target audience is between 35 and 55, why not build a presence on Facebook? Cause that's where all those people are. But if you're skewing for the tween, then you want to be on Vine. You want to be on Instagram. You know, you want to be on Snapchat. You know, you, you want to be on some of these younger, hipper, hipper platforms. How do you keep track? It seems like every month there's a new thing that someone you need to be on. There certainly can be. Um, like what are the essentials right now? I, must haves. The must haves. I typically, if I'm looking at somebody who's looking to build their work with a client, who's on YouTube and they want to build their, their platform off of YouTube and create a strategy around it. I always recommend these four, Twitter, Facebook, Instagram, and Tumblr. Those are the four I like. Now, depending upon their content, what they're talking about, I would also say, well, now you might want to look at Vine. You also might want to look at Pinterest, which is especially if they're in the DIY, in the DIY, do DIY, do it yourself, you know, very heavy with the female audience. Um, the homemakers who are in rest, sharing, recipes and a lot of other things, but that's really only in this country. In other countries, Pinterest is 50 50. It's half male, half female. It's only in America that it skews heavily female. What is, um, so like when I have an app on my phone where I can post on, okay, so I want to take a picture. Okay. Let's say you and I want a picture with Brian. Okay. Yes. The first mistake I can make is using my regular camera, right? I should go right to my Instagram camera. Is that right? No, actually go to an, I actually, I tell people to go to the camera. No, that's actually, it's a reverse. Okay. So I go to my camera, you want to go to your regular camera, take a photo there. You think the quality is better? Cause the quality is better and you can have Instagram can bug out. I think they've fixed a lot of those bugs right now, but it's, it's better because then it's, it's in your main camera. You have it for, you can, you can reappropriate it for other platforms. Okay, great. So, and again, not to sound, uh, two out of it, but when you say other platforms, you're talking about social media, other social media platforms, is everything considered a social media? Platform that everything you've mentioned so far, pin interest. Yes, absolutely. Pinterest. I said, Pinterest, Pinterest is considered a social media platform. And also, uh, you know, YouTube itself is a social media platform. Okay. And Tumblr, which is largely a blogging platform is also a social media platform. Like if I, so Vic Cohen, I'm a brand, I am a brand. Of course you are. No, no, but like, yeah, did I be on Tumblr? Yeah. I was like, I'm going to go, Tumblr is going to get you a little deeper. So it's no more than just a two or three sentence post Tumblr. You can blog, you can write paragraphs. So you can share, you can share gifts. Exactly. What are gifts? Gifts are those GIFs. GIFs. I thought you said a gift. No, no. GIFs. Those are those things that like, float back and forth. Like there'll be an image and then it floats. Oh, is that a gift? Well, a gift is a three, like a two second, like moving image. Oh, okay. That's like, I thought it was, oh, I didn't, okay. So the gifts, those are really popular on Tumblr and you know, they're, they're semi-complicated. I don't know if they're semi-complicated. I mean, they take some involvement. I've never made a gift, so I don't know, but. But is Tumblr a necessity for everyone? If you want to start skew with a younger demographic, I would say yes. But again, if you're, if you're over 35, maybe you, that your audience probably over 35, maybe it's not imperative that you're on Tumblr, but you know. So let's get back to the, to the picture. So here I am. I want a picture with Brian Rada of Brian Rada Consulting. That's right. That's R-O-D-D-A. That's right. You have a website. I do. It's your name, right? Brian Rada, is it consulting? Yeah, Brian Rada Consulting. Okay. So I want a picture with you. Brianradaconsulting.com. I use my regular camera on my iPhone. I take the photo. Now, should I be using an app that has all the different platforms I'm on so I can share that photo everywhere? Or what do I do with that picture? That's really why I like Instagram. Cause Instagram links to your other accounts. So then I go, I open up Instagram. Instagram. I open up that app. Yup. You open up the app. You take the photo. You select your filter. If you want to do a filter. Wait, hold on. Just so we're clear. I've already taken the photo. You mean I select the picture. Yes. So Instagram allows you to, thank you. Instagram allows you to select from your photo library. Okay. So you don't have to, you can either take it with Instagram, or if you sense you're ready to take it with your camera, it'll open up your photo library. It's connected. Then you pick that photo from your photo library on your camera. Right, crop it. You can do all that in Instagram. You can crop it. You can zoom in, zoom out. You can change filters. You can change radiance, you know, contrast, all those things. And you would suggest doing that in Instagram versus on your camera phone. All the cropping and filters. Cause you can do all that. Yeah. And now what's really great, now this is where it gets complicated. And this is where I sort of where my specialty goes in, comes into play. There's a lot of other applications you can use that will assist you in optimizing your social media platform. Okay. So let's just stick with, okay. So, and I want to hear what that is. Okay, sure. So we're in Instagram. So you're Instagram. So you've, you've done, you've doctored the photo, however you want to doctor it. And I said, I'm with, I write something. Yeah. Now what should I be writing? So there's a lot of things. So you want to tag, you want to tag the people you're with. Okay. You always want to give love. Social media is about giving love. Okay. So like when I came here, I put on a photo. I said, I'm with, you know, there was a lot of love. There was a lot of love. You're oozing love. Yeah. I wrote your name and then I tagged you, the Vic Cohen, which is your, your Instagram handle. Right. And then I put a link to the website where they can listen to us right now. So you're usually sharing a link, you're tagging, you're using, there's a lot of things, a lot of assets. You have the image, you have a link to where you want to send people. We've tagged you. You've tagged me. Well, it tags me out. It comes out from me. So it's from me and I've tagged you. Right. Because we're Instagram, following each other on Instagram. If you don't follow the person, you can't tag them. No, you can also search for them. No, you don't have to be following. I don't know if I'm following you on Instagram, but I found you right away because you told me what your handle was. I see. But if you don't know the handle. So I can search for you. Well, you'd have, you have to ask the person. Okay. So you have, yeah, you have to actually create intimacy and actually be vulnerable. Be social. For the social media. Exactly. Okay. So go on. So, so I would say, hey, I'm, I'm with Vic Cohen on, you know. Now, why didn't you go at Vic Cohen? Well, I did that later. Oh, okay. So I, cause it, it, it, it, it, it enabled me to tag you after I wrote your name. So you could put your name twice, depending. Is that suggested? No. I could have done it that way. I could tag you, I'm with at the Vic Cohen, you know, on his podcast, hashtag podcast, hashtag web series. So these are the assets you want to have. The image, hashtags, a link, and tagging who you're with. So those four things really make a good post. The reason I was saying at Vic Cohen, cause that's my Twitter name. Exactly. That's what I'm curious about. Like, should I, should you've written twice, like hashtag the Vic Cohen and then at Vic Cohen? So that people who have my Twitter accounts see that? It'll, it'll go to my, yes. If, if that was your Twitter handle. At Vic Cohen. It would, it would, yeah, it would, it would actually be able to find your Twitter handle. I think it would from Instagram. But since you're the Vic Cohen, it wouldn't, it would go to some other guy or it would go to whoever, if I tagged the, the Vic Cohen, if that existed on Twitter and that's not you, it would go to whoever that is. Well, what I'm saying is make it real clear. Like you tagged me, meaning you put, you said, so when someone sees that's me and they know it's Vic Cohen, but what I'm saying is in the actual body of what you wrote, are you going to say ampersand at Vic Cohen? Because that's my Twitter name. I'm with at. I mean the at. Forget the for a moment. My Twitter name is different than my Instagram. I could also have put that. I could also have put that and it would, then it would hit you on Twitter. Is that a good idea to be doing both? Sure. Okay. It's not over. It's not redundant. Cause it wouldn't show, would it show up? You have the option on Instagram to push to multiple platforms. And what are those? So it depends. So those are the ones. So you can do four square, which is a geolocation application, which allows people to let you know where you are. Like. You're checking. You're checking. You're checking. You're checking. You're checking. You're checking. You're checking. You're checking. You're checking in at locations. And what's the, okay, go on. We'll get to that. So I checked in at Skid Row Studios via Instagram. So there's that. You can do Twitter, Tumblr and Facebook. And you, I can. And four, so there's five things. And four square. And there's like a couple other ones that are from like Asian social media. Is that on the, those are options on your, on your Instagram? Exactly. So when you post the, you can post, when you post the Instagram image, it'll, you can post it to multiple places. Is that what you suggest? Everything? It depends. I mean, there's certain things that I do that I don't want the whole world to know about. I only want my Instagram friends to know. So I don't always post every picture to Facebook. I don't always post every, every Instagram picture to Twitter. Why don't you just have anyone who's interested in Brian Roddick follow you on Instagram? That's not a bad idea. I mean. It depends upon where you, most people who get big on social media, this is actually a really great question. They get big on one platform and the rest of them become like they feed the main platform. So for YouTube stars, which YouTube again is its own social media platform, that's their main video is the way that they get out in the world. And so that's their main social media platform, YouTube, and everything they're doing is supporting YouTube. So what are you talking about? So if I'm interested in, you know, making somebody a YouTube star, I'm looking at the whole world. That's supporting their YouTube videos. Which is their main social media platform. So the, so the idea is you want, you're using all these, um, and so I don't say the supportive type, uh, social media, the support of, to throw people, to direct them to the YouTube like, Hey, it's Vic Cohen. Check out my new video. Yep. Uh, this is me on the set of, or, you know, whatever my new video that's coming out today. Yep. And then I'm, I'm with Brian Roddick. Yeah. And then, so now I've got you on my thing to get all your followers. Yeah. Yeah. So I'm looking at my followers to check me out. Exactly. But the ultimate goal is to get you to get clicks on YouTube. Absolutely. So I'm interested in looking at what they're doing outside of that, if that's their main platform, what they're doing outside of that. But you see a lot of people becoming Instagram stars, like a lot of fashion people, they have their, their outfit of the day, you know, and they're, they're, they're posting, all they're doing is dressing up in new cute outfits and posting two or three photos of them a day in different outfits. They become huge followers and Instagram is their main following. So this, it sounds like. Well, it sounds to me, cause you are a strategist in this, this is what you do. Yeah. That it's helping your clients come up with clarity as to who they are, who they want to reach and how they're going to do it. Exactly. Because you can't be a generalist is what I'm hearing. You can't say I want it all. And that's probably what most of your clients say. And some of that's coming out of lack of clarity. Absolutely. Because would you, is it fair to say you can't be a, as they say, a Jack of all trades, but a what master of none? Yeah. That's the, that's the quote. That's absolutely the quote. But is it appropriate to apply that to your clients and when someone's new and isn't familiar with how this works? Absolutely. I, that's a very good, I help them to understand. I always say to them, where can you realistically be? If you, there's 15 viable social media platforms out there. Really? I would say. Yeah. If you're going to dig into where are you going to spend your time? So if you only have so many hours in the day, maybe you're not going to be on all 15, but you're going to be on five of them or you're going to be on four of them, or maybe you're only going to be on three, but on those three, you're going to kick ass. And that's where you're going to really live. So there's some discipline about selecting. Yeah, absolutely. And it's better to be, it's better to be all in on one platform and then be sort of semi in on 10 of them. And that's kind of like a philosophy in life. I mean, you know, if we don't have focus, it's very hard. Exactly. So for you, I would say this is your social media platform. I mean, this is your show. This is where people can find us, where you want to drive traffic to. Right. I mean, a podcast isn't necessarily a social media platform. It's not interactive in the way that a YouTube channel is. I mean, but, but you're a part of the studio, part of this network. So you're driving traffic to this network, but this is where all your social media is supporting what's happening here. Also I'm on your iTunes. Yeah, so exactly. So you're on iTunes and we're also being video videography. We're also being videoed. Shot. We're being shot. We're being taped. Yeah. Taped. That's so funny. Cause like there's no tape. There's no tape. There's no tape in these cameras. Right. But you, so right now, this is all ancillary content to feed where you're driving your traffic, which is to this show. Now Vine is a six second video, correct? Vine is really fascinating and it's really quote unquote, the big term in social or anything tech is disruption. Vine has disrupted YouTube. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. We're talking about YouTube in a way that no other social media platform has. Cause I mean it's video and it's six seconds and you're seeing Vine stars who have the amount of following that has taken, say a YouTube star, two or three years to build. They're doing it in six months. How? Because they're, they're making their videos are so much shorter. So it's all about producing, feeding the beast. But how funny are they? Or entertaining? They're pretty funny. I mean, you know, one of the girls, one of the biggest ones out there is Brittany Furlon, who was just on the red carpet last year, interviewing all of the daytime comedians. of the daytime soap stars at the daytime Emmys because of her social media presence. What's her hook? She's funny and attractive. I mean, don't having big boobs help? And she also has big boobs. There you go. Doesn't it like, to me, if you're- She has big boobs, I'm not gonna lie. And she's gorgeous. And they look really good, I bet. She's a beautiful girl. Yeah, she's a really stunning girl. How good are her boobs on a scale of one to 10? I would say they're between a nine and 10. So boob tube, she could be. Yeah, she could be on boob tube, yeah. But she's not just, I don't think that's it. I don't think that alone, that helps. But that's not, especially when video, you've gotta be authentic. So she's not just, she's attractive, but she's also witty and funny. So she'll just say witty, funny things in six seconds. She creates comedy. You know, she's kind of a goddess. She's like a bit of a sketch queen goddess. I heard you can't make any money on Vine. That's not true. I think she's doing quite well for herself right now. What's a lot of money? What's doing quite well for oneself? I mean, I would imagine, you know, the top people on Vine and YouTube are making easily six figures. Some of them are making seven figures. There are people making a million dollars on YouTube. Millions of dollars on YouTube, absolutely. But they have costs too, right? Oh yeah, I mean, they become their own production companies. So it's all about feeding the beast. So they have to keep producing content to do the ad split, you know, the revenue share with YouTube itself. But they also get branded. They get branded. They get branded entertainment deals, branded deals, people coming in. Isn't that where the money is? There's probably a lot more money there than anywhere else, yeah. I mean, if you have enough followers, then they'll say, just tweet about this. Yeah, and I think those days are kind of one and done. I think those days of one and done are gone. I mean, you got to really show, it's not just one tweet's going to make a difference. How long does it take? You said a person on Vine can become a quote unquote star. What is a star? I mean, on Vine. Is that... How many... You have to have followers, right? Is that... Yeah, I mean... What's a... We all can determine our own level of success, you know? But industry standards. What did... Was it Andy Warhol that said that everybody's going to have their 15 minutes? And so we're all a star to somebody. You know, we all have our own fan base. In fact, actually, I have my own fans. And actually, I wanted to give a shout out to my buddy, Brian Gonzalez. Okay, why are you doing that? Well, because he... No, because he... He wanted... He wanted to... He wanted... You know, if I'm a podcast, he wanted me to mention him. But what do you get out of that? Well, I think it's... By talking to Brian. Well, I just... Well, I mean... Because you're not doing it just to be a good guy, are you? Well... I mean, there is some value to your brand, right? Well, yeah. I mean, potentially, you know, I'm building a relationship with somebody, somebody who will follow videos that I post or things I'm doing with my career. What's so important about Brian Gonzalez? How did he make the top of the heap? Well, I mean, he asked me. He asked. Really? He asked. He mentioned me on the podcast. I said, okay, I will. And it makes you cool because you're like, look, I say hi to my fans. Exactly. Okay. Exactly. Now, as Brian Rodda Consulting and Brian Rodda get bigger, you know, that's... Maybe I won't have the time, but, you know, you certainly... But that's when you get a team who helps you and supports you with that. So Vine, you say, takes about six months. If somehow you just... You hit it right. Well, look, I... And also, you didn't... There's no formula. You know, how often are you posting? If you're posting a Vine once a week, it's not going to happen. If you're posting three or four Vines a day and you perfect the art of the Vine and you get really good at it and you start getting really good at one niche type of video and you blow up in that way, then sure, it could take six months. It could take a year. It could take a year and six, 18 months. I see a lot of videos where people, like, will talk to others on the street. They never get permission. You know, they never get a release signed. The smart ones do. The smart ones do. Even on Vine? I don't know about Vine. Because I've worked in TV. You know, I've done a lot of... I've done a lot of network stuff. I know. I mean, we get... We have to have people signing releases. Oh, yeah. I look at the stuff on YouTube, like the wild and, you know, crazy... Well, a lot of it's non-union. People aren't working inside of unions. But there are California laws and other laws in other states that say you need to... Even after you've shot it and you want to post it, you need to have permission. Yeah. And a lot of times, it just doesn't seem like it's happening. Like when some... You know. So... Now, what's going on there? You're back to your phone. I'm just... Isn't this a problem? Do you date? Do I? I mean, this is like... This would drive me crazy. Not that I'm... You're my type, but I mean... Kind of into ladies, but kind of. Kind of. I'm just, you know... I'm just, you know, it's... What is going on? I'm just checking in to see if there's any response to the social media. If there's anything else I need to post. I mean, isn't this part of the problem? You're not living in the real moment? Well, no. Somebody just shared our link. Oh, that's good, right? Yeah, that's great. Why'd you give them a shot? No, he just shared the link, the photo that went from Instagram to Facebook. This is a publicist. He's a nice guy. Great talk with Brian Roddick Consulting on social media. Tune in now. Why don't you give him a shout out? I will. Gabriel Reyes. He's awesome from Reyes Entertainment. You know Gabriel. I do, yeah. And I'm working with him on a project, so it's really great that he just did that. That's great. Yeah, you bolted in here and immediately you were on the phone, like doing your thing. It was interesting. Well, it's a part of my life. I just, I know what I need, know what needs to be done. I mean, don't you get tired of that? There's a balance. So this is great. So two of my best friends, actually people who know me very well, if I'm talking to them, like people I talk to on a regular basis, I talk to two or three people almost every day, right? And they'll go, okay, get off Facebook. I know you're on Facebook right now. Get off of it. I'm like, what are you talking about? I'm totally present. They're like, no, you're not. And they'll call me out, which is good. And I need to hear that. I called you out. Yeah. Yeah, you did. That's why we're good friends. But the good thing is, it was like in the moment because it's actually relevant to what we're talking about. It is. Because you were doing your job. Well, for this part, I'm trying to help you. I'm interested to see if I'm being effective. Okay. Yeah, I'm trying to see if I'm being effective. I'm sorry. Okay. I'm sorry. Yes. No, no. I feel bad. No, no, no, no, no. I feel like I'm trying to help you. Fine, I'll stop then. No, I'm just curious to see how do things go viral? How do things spread? Who's paying attention? Who's listening? Mm-hmm. You know. So that's part of the interest, the fun. You get feedback by seeing where it's going. And that's exactly right. And the name of the game isn't just who may have seen it. Who engages with it? The name of the game is engagement. So it's not necessarily how big is your fan base or your audience, but who engages with you. So what I'm looking for right now to sing for is who engaged with the post that I just made? I had five likes and one person shared it. That's not bad. Where did you get these likes? On Facebook? On Facebook. Well, now let me go to Instagram and see who's liked it on Instagram. And again, the post you posted, so is what? So I got six likes on Instagram. And 22? And one comment. What did you write, by the way? I just said, join me right now on Vic Cohen's It's a Fair Question right now on with the link and hashtag podcast, hashtag web series, hashtag YouTube stars, hashtag iTunes. And then I think I tagged you, but I don't know if it came through. So I tried to tag you on it. The thing also with social media, it's things really great. It's not to be perfect. Right. It's about the doing. It's about the, it's always, and it's very meta. It's actually a philosophical, it can be a mental, you can't be attached to it being perfect because a whole new crop of people will see it. Half the people in your fan base won't see it. And the next time you post something, a whole new crop of people will see it. So it's really about, and this is, you'll love this. You'll, this is perfect industry stuff. Okay. Good. I literally was at social media week, like three or four months ago. And this big executive from Endemol, which is mainly focused on reality television. I know Endemol. Okay. They did deal with it. I mean, deal or no deal, which I worked on. Yeah. Yeah. Yeah. Yeah. Yeah. That's right. Exactly. So Endemol, he said, and he's the head of their digital. He's like, if you're spending more time editing your videos than you're actually publishing them, you're not spending your time wisely. He basically was saying quality versus quantity. And he was saying he was, he was now voting for the quantity. Really? Quantity mattered more than quality. Okay. So what does, in the YouTube world and in the Vine world and in the social media world, it's not even necessarily, yeah, you want to have posts that are engaging, but it's equally as important that you're constantly posting. Because they forget. Yeah. They will forget you. We've got to feed the beast. So if you're spending more time editing to make your video perfect, that's not the best use of your time. The best use of your time is to keep putting it out there. That is a great point. It's a balance. Now, I'm not saying keep putting out, you know, caca, because that's, that's not going to serve anybody either. Now, sometimes when in the past, I will look at someone on YouTube who has like incredible amount of views, particularly when they're girls, like, you know, like a 25 year old with, you know, I don't want to be sexist here, but I'm going to just share some thoughts. And she's got, you know, very, as we're saying, large breasts and beautiful flowing blonde hair and blue eyes and she's adorable and she's so cute. I'm like, of course people are watching her. Yeah. Like, if I were, you know, teenager or whatever, I'd be watching that girl. Yeah. All the time. But, by the same token, there are plenty of male stars who are not attractive. Yeah. So it's not, it's really kind of a cop out for someone to say, well, you just have to be really hot. I'm sure you've heard that. Absolutely. And I don't think, here's, actually, this is another great thing. I don't know if you saw this last week, but Kathy Lee and Hoda from the, from the, from the Today Show. Yeah. As they were off, they're the fourth hour, right? Isn't it the, the Today Show? They're on that, I know what you're talking about. I know what you're talking about. So they're on, or it's like ABC, I don't know which big network, right? The Kathy Lee and Hoda show, the last hour. Right. I think it's a Today Show. So they're, they had on a huge YouTube star. Her name is Grace Helbig. And Grace is gorgeous. She's blonde, great body, but they're like, well, how do you go viral? And they just kind of like, we're on this like, kind of rant about, what's viral? How do you make a viral video? Blah, blah. It's like, Grace has been doing this for six years. She's very smart. Yeah. And she's not just another pretty face. Right. So I think to become a Grace Helbig, who I think now just signed a network deal with, she's going to have her own TV show. That's great. Because of her YouTube stardom. You know, it's not just that. You've got to have brains and brawn, as they say. Beauty and brains. Well, the work ethic I've seen from these people is incredible. it is. I mean, they're, it's, and also, I, you know, I got to say, there's also a dark side to this. I know many people who burn out. I know many YouTube stars who, I've heard many stories, like they just. Let's hear them. Well, you know, I worked with one, one girl recently who was just like, I'm, I'm kind of like, really got to peel it back. You know, I was doing four or five videos a week. I'm going to do two a week. Because? She just, because she also, she's a legitimate actress. She has her, her advanced degree in acting. And she's an actress. And YouTube is, pays her bills to some degree. But she's also got auditions and she's writing TV pilots and she's auditioning for pilot season and she's doing theater and she, you know what I mean? So she's, she, she can't feed and all put her energy there and it starts to suck the life out of her. Brian, tell me, name three people off of YouTube who now are on mainstream television. And we could say most of the people watching or listening, no. Name two. Oh, no, I can give them three. Well, there's a lot of stuff in the works happening right now. Right this moment. Right this moment. So one, one, one person that I interviewed last year. in the works. We'll count in the works. Okay, go on. Well, no, but one I interviewed last year was Fred. This guy named Lucas Cruikshank. It's the actor's name. And he had a character on YouTube called Fred. Okay. It was huge like 18 months ago. I mean, he's still pretty big, but he signed a three picture deal with Nickelodeon. Okay. So there's him. When you say three picture, do you mean they're going to take three Instagram pictures? I just want to be very clear because I know how you know how to spin things as a consultant. I do. I do. I've got to keep you, that would be on top of you. You mean feature films? Yeah, feature films. Yeah. Wow. Okay. Who's this guy, Fred? Fred, he's just everywhere. Fred, Fred, I'm Fred Ficklehorn. He started when he was 12. He started on YouTube when he was 12 or 13. He's now 20, 21. We were at that YouTube party. Who is that? Do we ever figure out who that kid with the big glasses was? Remember we pointed to that kid? He looked like someone, something. It's like, I mean, is this a click? These YouTube stars are like, are they, is it like a lot of misfits or is it like a high school? You've got the cool kids and then you've got the kids who are like the burnouts and then what? What is that? I think it's, that's a good question. That's a good question. I think, you know, with any industry, it's its own thing. It's YouTube isn't trying to replace anything else. Just like, you know, you know, film didn't replace radio. TV didn't replace film. Cable didn't replace TV. You know, YouTube isn't replacing anything. It's just its own. It's another sandbox. And there are people who rise to the top. The creme de la creme always rises and they'll get to know each other and they'll collaborate and get to, you know. I see a lot of sharing, you know, because people want to support each other because it's more clicks all around. Well, they call collab. They're called, they're actually, it is a term in the YouTube creator playbook. It's called collabs. What's the player book? Is there a book? There's a, there's a book and see, I'm not, I'm giving away some of my secrets. This is a free consultation right here, Vic. Yeah, it is. Do you think I'm stupid? There's a reason why I came on the show, right? Absolutely. I know, you're getting all my tips for free. Well, I am sure there are plenty more. You know, this is how you do it, by the way. You say a little, you give a little, and you go, if you want to know more, if you like this. That's right. If you want to know more, follow me at atrata consulting. You're doing it just right. I am. I think so. And in fact, I just had another, I was talking to a possible client on the way over here who saw my article. I was just featured in the television academy. I read that. As a digital strategist. Congratulations. Thank you. That was a fantastic article, actually. Thank you. Yeah. Thank you. And you can see that article if you just, you can Google. Yeah, emmys.com and my name, and it'll pop up. Really good. Congratulations. How did you get that? Oh, wait. I got to put a pin on it. Sorry. Because if I don't reel it back a minute, I'm going to forget this. Sure. I want to just go back to, I asked you for three people. Oh, sorry. Okay. So we got Fred. Fred, Shane Dawson, Shane Dawson, who was on, who actually has a television show coming out. Who's Shane Dawson? He's like top 10 YouTube. What does he do? Creme de la creme. He does a lot of sketch comedy stuff. Okay. Number three. And somebody else who's made it big, big to television. Well, Daily Grace. Her film. Grace Helbig. It's called It's Grace. It's her YouTube channel. It was formerly Daily Grace. She was with another company. And now she has a show, I believe, coming out on E! this coming year. Sometimes I feel like it could be overwhelming. Like, you know, you want to do a sketch. Well, oh my God, I got to write it. I've got to get a crew. I've got to get lighting. I've got to, you know, and it becomes so overwhelming that it could be hard to start. What is, what is like the easiest type of, is Vine the easiest? Because it's, six seconds and all you do is point and shoot? There's one guy who I know, apparently, his name's Day Storm. He was a big YouTuber. He still is a big YouTuber, but now he's just doing Vines every day because he's building his brand there. And I think he does. I think, I have a word on the street as he hangs out with his posse. He brings over some of his friends. They just make Vine videos all day. I don't know what his business deal or business arrangement is with them, but for some people, they're not even interested in money. There's, there's cachet and value just by hanging out and being seen and being around those people for a year. Then they get to build up their own following. And then if they, they split off and do their own shows. Who are you talking about? I'm a little confused. So if I'm Dave Storm and I'm out there. Day Storm. D-A-Y? D-E. Of course. The Storm. It's like one, yeah, D-E-S-T-O-R-M. Day Storm. What does he look like, this guy? He's like a good looking, like African American rapper. Okay. I didn't think he was like a little white Jew and got the name The Storm. He's like a rapper hip hop? Yeah, he's like a rapper hip hop guy. That's his hook? Yeah. Okay. Got it now. Yeah. Okay. So, um, if you, so like Vine is probably the easiest type of media, or. Yeah, it can be. Certainly. But you gotta be clever still. Well, look, storytelling, storytelling. And the problem, or I would say some of the challenges that people in the digital space, they didn't even forget growing up in TV. They didn't, they grew up on YouTube. I mean, and I, I come from the theater. My background, I don't know if I'm dating myself, now I sound really old and dated, but there's a lot of, basic. Vaudeville actually. He's that old. Vaudeville, yeah, exactly. No, seriously. But I have a degree in theater. I understand basic principles of storytelling. Um, I have a, I have a background as a performer. I still perform actually on some of my clients' projects. So I get, I fundamentally get storytelling. Right. And there's a beginning, middle, and end that you get there that some people who are creating any, no matter what you're doing. Even a six minute video. Or a six second. Yeah, there is, there's a loop. There's a beginning, middle, and end. And if you can understand that, that, if you can understand beginning, middle, and end, no matter what platform you're working on, that'll help a lot. A while ago, I was like thinking about with YouTube, why focus, let's say as a creator, on YouTube? Because if, if you, before they offered, YouTube offered monetizing, um, it was like, but even now, it's like, it's the only game in town if you want to do videos. Like, let's say you create a whole, what I'm saying is like, you know, with television, you've got different networks that compete against each other. Yeah. But, but with YouTube, it's just YouTube. So if like, if something happened to YouTube or they changed their policies or they decided, you know what, we're not going to monetize or they make it so low, your whole career has completely changed. Well, you're, you raise a really interesting point and I think, and this has been a talk in the last year, specifically, a lot of the top YouTubers are very aware of that. And YouTube has a policy of three strikes. If you violate their terms of service or policy in any way, three times, and they can't, they'll, they'll cancel your channel. And sometimes what I've read, and I don't know if this is true, is one of them is through clicking illegally. In other words, if a YouTuber just sat there and kept hitting click, you know, it might show more views, but that's against the policy, right? Yeah. And like, but what if there's a misunderstanding and it's like, well, there's, you know, that's a whole world I don't necessarily get into, but there's a whole, there's a, there's a lot of illegal services people can use. There's third party applications people are using to boost, like, are the numbers real? Oh, really technical. Also, if we're looking at comedy, what's parody? You know, so you can use somebody's song, but does it fall under parody or is it, especially for a lot of the musicians on YouTube, they can be torn down for copyright. So, the concern is that a talent who's maybe making millions suddenly, even, you know, maybe, maybe accidentally, correct? Yes. So, this is why brand building, it's exactly, so this is where we talk about what's where I come in. So, I help people build their brands on multiple platforms. They're not just focused on the one, but we look out at the whole, their whole digital presence, a cohesive, you know, a cohesive look at where are you found? How are people discovering you? How are you building your, building your brand on multiple platforms? So, you're not just beholden to one. How do people, how do you get seen on Vine? Let's say I do a hilarious video. I think it's just, you can get featured by Vine. You can, you know, you just keep, it's like anything. Just like, okay, this is classic. So, for the old school social media folk, you know, every platform has an algorithm, which is a mathematical function that dictates how you interact, like, that follows how you're interacting with that platform. So, the more you comment, or like on people on Facebook, the more they'll show up in your feed. So, I have over 4,000 friends on Facebook, right? Probably like 4,300, 4,400. I'm almost maxing out in my personal page, okay? So, but I don't see all of them don't pop in my feed. Maybe the top three, 400 people do. And, but those people show up because I interact with their posts, right? And the more I interact, the more they show up. So, it's like anything. And with, with Vine, the more you post, the more you get seen, the more you hashtag, the more you get discovered, the more you engage, the more you post, the more you comment on other people's videos, the more your rank goes up. So, I didn't realize about... All of them work the same way. They're all that way. So, Facebook, if you have 4,000 friends, the, you're only going to see the feeds of the people you interact with? Yeah. But sometimes I see stuff that I, from someone I've never, I don't even really know very well. Well, it depends upon how often that person is posted. And how it, like everything is weighted. So, if, so even if they're only posting once every two weeks, but it'll always show up in your feed because maybe you're subscribing to them or you're, you're following them on Facebook. But there's also other things of why it would show up. I mean, there's, I mean, I don't work there. Right. So, I don't know what their math, what their secret sauce is. Regarding, the YouTube and the possibility, this concern about like the three strikes you're out. Yeah. Is there, isn't there also a concern that what if YouTube were to change their policies or they were to make it where it no longer became feasible to make? Well, that's, that's why a lot of, well, YouTube changes their algorithm every two to three weeks or every once a month. It's always changing. So, the things that they're, so maybe tips and tricks that they learned if they posted a certain time or if they hashtag certain things or they make their videos a certain length, that can all weigh in as to how it gets seen or weighted. In fact, I do know what, what does weighted mean? Like weighted in terms of for search, for search, search engine optimization so it's discoverable. So, it's weighted in the search engines. Now, now it's getting really complicated to me. So, and my head's kind of getting fuzzy. Okay. But is this, isn't this where like that's where people come in and they get a longer explanation because it is a little bit more complicated. Yeah. Then you can book your four hour consultation with Brian Roddick Consulting and, you know, we'll, we'll work it out. If you have a question here for Brian, and he won't even charge you, 800-893-9562. You can actually call us. That's 800. Now he's taking a picture of me. 800-893-9562 if you have a question for Brian. So, what's happening with that photo that you just took? Well, why not let's post it to Instagram again. Let's build a little more play here, right? So, we'll see. We'll just keep it going and I'm just going to keep this simple like, and I, so I see them, people can see my mic. They can see it from my point of view, you know, what we're doing. Again, if you wanted to give us a quick call, 800-893-9562. Now, I know that you've worked on a bunch of series on YouTube as a consultant. There's Husbands. I had a chance to check that out. Thank you. I noticed, sure, that the episodes are quite- I just worked on the first season. Okay. They're going, they're into the third season, but they have another publicist now. I just want to clarify. Were you a publicist then? Because I'll get in trouble. Okay, no problem. No, I appreciate your honesty and I know that's important. Yeah. To be clear. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Now, Husbands, what I noticed about those episodes, they're really short, some of them, like under two minutes. They've changed their format. The first season they did, the first season was three minutes and then they did about eight episodes for three minutes, two and a half to three minutes. And then their second season, they did three episodes that were eight minutes a piece. Okay. So each of them are still, they were basically television pilots each season. We had a call and it looks like we, did we drop that call, Jeremy? Did it drop? No. Is it there? Okay. Let's take this call. Go ahead. Who is this? Hi. My name is Lisa. Hey, Lisa. Where are you calling from? I'm calling from New York City. Oh, okay. That's on the East Coast, right? Yeah. Hi, Lisa. Kind of. What's your question? Thank you for listening. Hi. Are you watching or listening? I'm actually just listening and I just tuned in. Right. So forgive me if I'm going to ask something that you guys discussed already. My question is, what is the most effective way to build a Twitter account? I'll tell you, post naked pictures of yourself. Okay. Are you an attractive? You haven't seen me. You're on here. Well, and I don't want to be rude, but if you're not that, let's say you don't think you're a looker, just show parts of yourself. Okay. Like a nipple, just a nipple. Okay. And let the guys wonder. That's what I would do. Do you have pretty feet? If you have like a pretty, you know, get your nails done, your toenails, I would do that. Just show a big toe. All the foot fetishes will start contacting. Well, you know what? That's my suggestion. Brian, what do you suggest? Meet me at Jaffa. Well, you want to be careful who you're attracting into your life. Can you do nudes though? You might get a lot of foot fetish people if you start posting photos of your feet, Lisa. If Lisa were to just show a nipple. Like, is that allowed? No, no, no. Yeah. I'm not sure what Twitter's policy is on nudes. Okay, so maybe that's a bad suggestion. Actually, I'm planning on launching a web series. And so I wanted to start out by just starting with a Twitter account and start, you know, just building an audience first before I launch. So that's what I'm looking to do. I already have a personal Twitter account and I don't have a huge amount of followers, but I interact a lot with people. I get a ton of retweets, a ton of favorites. I interact. I mean, I have conversations with people. So, you know, it's like a real Twitter account. I love Twitter. Yeah. Well, that's perfect. So first off, you're already, the name of the game, you're already doing one thing, which is great, which is engaging. So it's not just a one-way conversation. And the thing about social media, Vic, that, you know, is really key is that it is a conversation. You want to keep the conversation going. What do you talk about? I talk about a lot of things. You put out a post, you see who responds, you keep the conversation going. Does it always have to be about promoting something? No, not at all. It could be about a lot of different things. You could say, like, Yeah, I've found, like, for myself, that I, it's almost like going into a cocktail party. Yeah, that's exactly what it is. I go on, I get to put it on, like, at night, and I see what people are talking about, and I just join the conversation. And I've gotten a lot of followers like that, but I want to build followers in a quicker way, because that took me a number of years to build up, and I only have, like, you know, 1,600 followers or something. Hey, Lisa, I don't know if you've ever been to a cocktail party, but it's nothing like being on Twitter, just by the way. Depends how much you have to drink, I would say. Yeah, unless you're drinking in the living room, but, um... Okay. So, just to give her one quick piece of advice here, Lisa, the thing I would start doing is following people who, in your building your brand of your show, follow other web series. Follow other people who are in that world. Well, it gets people to, A, kind of hear about her, because if she goes to a, she goes to a real cocktail party, they'll go, oh, you just followed me on Twitter. I know who you are. Really? People do look that closely? Yeah. Well, because it'll show up. If you're, depending on your settings, you'll get an email saying, you know, Lisa's now following you on Twitter. Is it creepy to, like, I don't know, to, like, find, let's say, a super A-list celebrity and go, you know, ampersand, at, you know, Howard Stern, like, you expect him to actually respond back? No, not, yes and no, depending, some of them do, but the other way I would go about it real quickly, the other thing that a lot of smart people do is start friending the people who they're talking to a lot on Twitter. So I would start friending the lesser people. If there's somebody who you think is in alignment with your brand or your show, friend their friends or follow their friends on Twitter. Start conversations with them so you start building, it's literally like, you build, you become a trust agent. There's a great book out there by a guy named Chris Brogan. I have that book. I just bought it. I haven't read it yet. Yeah, read Trust Agents. You'll love it because it's, you want to build, build your credibility. Lisa, thank you so much for the call and I hope you can listen, you'll listen to the show again. We've got some really fun. I will. Thank you so much. Thanks, thanks very much. Thank you. Good luck with you and your series. Don't, you know, make sure you do it. Send me an email, Lisa, if you need a private consultation at Rata Consulting on Twitter. You also have some kind of package people can buy, I noticed. Yeah, I do. Yeah, we have time for a real another quick call. Goodbye, Lisa. Thanks again. 800-893-9562 is the number here and that was fun. So, Lisa, this is great. This is perfect. So, one of my friends is commenting on Instagram. He said you're mentioning breasts a lot. Yeah. Sexual harassment. That's not harassment. That lady doesn't work for me. There's only, I don't, no one's working for me. Who is that? Who said that? No, it was my, it was my, I'm giving out good advice and you know what, Brian, I bet you anything you'll be giving this advice later. Right? Yes. You got to use what you got to use. I mean, the woman said she's, you know, not necessarily like a, a model. I'm trying to help her. Yeah. Oh, no, no, no. I don't think she was, he was talking about Lisa. He's just saying we're talking about breasts. Oh, well. But breasts is a great, breasts are great. That's a great hashtag when I go viral. Hashtag breasts. Really? Hashtag cleavage. Do you do stuff like that? Well, we're talking about it so it could be something that, you know, people who want to hear about breasts will, you know, Now, sometimes my humor, certainly a way to get discovered. My, sometimes my humor might lean a little towards adults, you know, so. Yeah. If you get flagged, on, where it's like adult content must be 18 on YouTube. Is that a, is that a death sentence? No, I don't think so. YouTube is so ubiquitous now that, you know. Even the kids are getting, somehow finding a way to that stuff? Are you really? No, I think you, no, you're, you're going to find an older demographic. Oh, okay. It just may not be quite as big. Right. But you'll find, you'll find people who are into it. Okay, great. Anything else you'd like to add? Because we're, we're almost out of time here. We are. It's really flown by, but what, any other, other big tips? Well, I always include like for you, so we should do the, the send off here. So you always want to include no matter what you're doing at any show, where, where can people find you? Where can they follow you? Where can they friend you? So why don't you do yours and then you can ask where, like, well, Brian, where can people find you? And then that way, it's always a nice way to sort of end for more information. Check out. Okay, good. So, hello, I'm Vic. Hello, is this thing on? Yes. How am I doing so far? You're doing great. Uh, uh, okay. So if you'd like to find me, you can find me usually at Pete's or Coffee Bean and Tea Leaf. The Coffee Bean on Sunset and, uh, you know, with the counter, that one by the DGA on Sunset near Laurel Canyon, you can often find me there. You can also find me on weekends in the morning. I love that place. The, uh, and your social media, the griddle. Yeah. They have great French press coffee, by the way. I know. Uh, okay. At Vic Cohen, that's my Twitter name. The, uh, the, at the Vic Cohen. Yeah. Would be my Instagram name. You can find me on Facebook at Vic Cohen and also have a website, viccohen.com and also on web, uh, my YouTube channel. I've got tons of videos, lots of stuff from my work on television and some other stuff that I'd love for you to check out. And about the show specifically, you want to mention, you know, always follow us here on Skid Row Studios. That's true too. And, and the name of the show is, it's, uh, Vic Cohen's It's a Fair Question. You can find that on iTunes and subscribe. Yes. That's a great call to actions. I always tell my clients that the call to action. Okay. So for me, a little promo, my name is, let me introduce. Go ahead. Okay. Brian, uh, Radha, our guest. How can people find you? That's excellent. I love that. Well, obviously one of the, the hub of my, of my work is at brianradhaconsulting.com. And that's, how do you spell that Brian? Uh, B-R-I-A-N-R-O-D-D-A consulting. Yes. Dot com. And you can friend me on Facebook, um, Radha, Mr. Brian Radha, facebook.com slash Mr. Mr. Brian Radha, Mr. Mr. Brian Radha. Why'd you do Mr.? Cause I, cause the hash forward slash Brian Radha was taken by some other bozo in Northern California also has my name. I know, but it's fine. But, but typically, but the thing with search, since, see, this is where the algorithm comes in. Since people, since I use Facebook more than anyone, I'm the first one to pop up. So that's also where it comes into, even if you just put in Brian Radha, I'll probably be the first one to pop up. What do you mean? In terms of first search on Facebook, when people, if you're searching for the, they don't have to put in Mr. Brian Radha, it'll just be Brian Radha cause I'm that out there. Okay, good. So you can follow me there. You can also follow me on Twitter for more about my business at Radha Consulting. And, um, that's, you know, that's pretty much it. What about the Foursquare? I'm also on Instagram at Brian Radha, pretty much everywhere, Brian Radha. I've, I've claimed all my digital presence. It's just straight Brian Radha. Okay, cool. Yeah. Uh, what's the name again? B-R-I-A-N-R-O-D-D-A. So annoying. I'm annoying me right now. And I also, if you also want to see me act and be on camera, you can check out BrianRadha.com. All right. Well, thanks again, uh, Brian for being here. Absolutely. Again, I learned so much and we have to have you back because, because I want another free consultation. I know how to work it. You do. Yeah. Absolutely. No, you gave some amazing advice. Great start, you know, and that's really what you gave us. I feel. Good. So, awesome. Well, it would be my pleasure to come back. I'd love to come back on a quarter, early basis. You're amazing. I can recommend clients of mine to you. Okay. That would be fun. Yeah. I would love that. I got some good people. I like how you do it. Like, you're always like working, like taking pictures and stuff. Yeah. Really, you don't stop. He's doing it again. All right. Thank you all for listening and watching if you're watching and please check out the show. Again, you can subscribe on iTunes. It's Vic Cohen's It's a Fair Question and I hope to see you again soon. Thanks. All right. I'm Vic Cohen and it's a fair question. It's a fair question. It's a fair question. I'm Vic Cohen. And it's a fair question. It's a fair. It's a fair. It's a fair. It's a fair question. I'm Vic Cohen and it's a fair. It's a fair. It's a fair. It's a fair question.